While Google Analytics certainly isn’t the only web analytics platform, one of its major advantages is that it’s compatible with other Google tools (like Google Ads and Search Console) and easy to use on a number of platforms. Google Analytics provides strong analysis across online channels like sites and apps, as well as ties into offline channels.
With this robust set of reporting tools available to merchants at both paid and premium levels, businesses can better plan for the future by learning from past and present performance and trends. Google Analytics is a data collection and marketing analysis tool offered by Google that aims to help businesses better understand the traffic coming to their websites, where they’re succeeding and where they need improvement.
